True to Our Roots

True to Our Roots is the story of one company's progressive and inspiring agenda to change the very nature of the California wine industry. Paul Dolan, the CEO of Fetzer Vineyards, realized in the early 1990s that deep and lasting change was needed in the way grape growers and wine makers used the land and the resources around them. His extraordinary leadership and commitment allowed Fetzer to evolve into a model of "sustainable business," enhancing the lives of employees, boosting the bottom line, and protecting the Earth. This book provides inspiration and personal guidance for executives and managers attempting to build or maintain modern and healthy organizations. Hardcover, 240 pp.