Our official SOMM (Sip Operations Manager)
Karl’s Cellar Club is built around the same spirit Wine Hardware brings to the showroom: friendly guidance, memorable bottles, and a little discovery every quarter.
Each release is curated by the Wine Hardware team and approved by Karl for members who want something more personal than a standard bottle shipment.
Choose from 7 wine club tiers built for every kind of sipper: 4 classic tiers for everyday discovery, from 2 to 12 bottles quarterly, and 3 premium tiers featuring higher-end, collector-worthy bottles. Start small, stock up, or build a serious cellar with curated wines from small, family-owned producers, plus member perks, savings, and club events.
Karl’s Cellar Club
Quarterly wines curated by Wine Hardware and approved by Karl. Discover small family wineries, local finds, international bottles, and standout varietals selected for curious drinkers and serious collectors.
Members must be 21+ and show valid ID at pickup or delivery.
A quarterly cellar refresh without the guesswork.
1. Choose a tier.
Select the bottle count and style that fits your home, table, or collection.
2. Checkout securely.
Stripe stores the card and manages recurring quarterly billing.
3. Pick up or receive delivery.
The first club pickup/delivery is planned for June 21, 2026.
Quarterly memberships
Karl’s Little Sip
$95/quarter
Pickup only
Curious sippers who want a small but delicious discovery
Karl’s House Favorite
$200/quarter
Pickup only
Our recommended pick for most members
Karl’s Collection
$350/quarter
Pickup or delivery within 5 miles
Wine lovers who like to keep a few great bottles on hand
Karl’s Cellar Builder
$600/quarter
Pickup or delivery within 15 miles
Entertainers, enthusiasts, and anyone building a home wine stash
Karl’s Premium Three
$500/quarter
Pickup or delivery within 15 miles
Collectors and connoisseurs who want access to special bottles
Karl’s Collector Six
$1,000/quarter
Pickup or delivery within 15 miles
Serious wine lovers looking to build a higher-end collection
Karl’s Reserve Cellar
$2,000/quarter
Pickup or delivery within 15 miles
Cellar builders, premium collectors, and clients looking for standout bottles
Member benefits
Curated selections
Quarterly wine selections chosen by the Wine Hardware team.
Tasting notes
Release notes and pairing ideas for the bottles in your club level.
Wine savings
10% off additional wine purchases.
Accessory savings
20% off wine accessories.
Early access
First look at limited wines and seasonal finds.
Optional add-ons
Quarterly add-ons when you want to build out a release.
Cellar consultation
Complimentary cellar consultation for 12-bottle members.
Ready for Karl’s next release?
Use the secure signup form below to choose your tier. Your card is charged when you join, and the first club release will be ready June 21, 2026.
Club notes and cancellation policy
By joining Karl’s Cellar Club, you authorize Wine Hardware to charge your selected membership amount today and every 3 months. The first club release will be ready June 21, 2026. Club selections are available for pickup quarterly, with local delivery available only for eligible tiers and service areas.
Members must be 21+ to purchase and pick up or receive wine. Valid government-issued ID is required. Wine club selections are subject to availability and substitutions may occur.
Memberships renew every three months and may be canceled before the next billing date. To cancel, please email Wine Hardware at least 14 days before your next renewal. Club selections already billed are non-refundable but may be picked up at your convenience.
Choose your membership
Join Karl's Cellar Club
Select a quarterly club level, confirm pickup or delivery, then complete secure checkout with Stripe. Your card is charged when you join, and the first club release will be ready June 21, 2026.