Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine’s most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
“The wine label is part symbol, part memory, part storytelling. The package personifies not only the personality of the product, but it has the power to transform our own sense of identity.”
Caldewey and House have shaped and influenced the evolution of the international wine label, and developed the concept of the wine package as both a work of art and a commercial enterprise — Robert Mondavi “Robert Mondavi Winery”
About the Author
Liz Thach, PhD, is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Salesand she obtained the distinction of Master of Wine in 2011. Brian D’Emilio is the director of sales capability at Treasury Wine Estates. Michael Mondavi is a winemaker and the son of Robert Mondavi.
- Hardcover: 354 pages
- Publisher: Board and Bench Publishing (September 1, 2009)
- Language: English
- ISBN-10: 1934259063
- ISBN-13: 978-1934259061
- Product Dimensions: 9 x 7 x 1 inches
- Shipping Weight: 1.6 pounds